Yesterday evening Gord and I were talking about whether or not we might attend the local hockey team's skills competition. We weren't sure where is was being held, at which point I said it would be good if it were held at the ________ Centre. I then stopped myself and said out loud, "I'm not using that term anymore, I'm going to call it what it used to be called, before that arena was corporatized: the Coliseum."
In fact, I'm not calling any building by its corporatized name anymore - I'm going to make a point of calling public spaces by their public names, even if it is more cumbersome to do so. Those companies can pay someone to do their advertising for them, I'm not doing it for free.
This also goes for the clothes I buy from now on. I'm not going to buy anymore sweatshirts or T-shirts or anything with an obvious logo or corporate name emblazoned on it anywhere. I have a couple of these, from my pre-pondering days, and I'll still wear them because they're still in good shape, but I won't be adding anymore of them to my wardrobe. And, I'll encourage others to do likewise. I am not a billboard. People are not billboards.
Also, Gord and I are boycotting those two large carbonated beverage manufacturers, but that story's for another post.
Picture courtesy this site - it took some extra searching to find a picture without the corporate logo all front and centre!